April 11, 2002, 12:00 AM

SmartBargains and J. Jill sign on with EasyAsk for site search

SmartBargains.com, a seller of high-end liquidated merchandise at bargain prices, and women`s retailer J. Jill are incorporating search technology from EasyAsk into their web sites.

 

SmartBargains.com, a seller of high-end liquidated merchandise at bargain prices, and women`s retailer J. Jill are incorporating search technology from EasyAsk into their web sites.

SmartBargains, a division of liquidator Gordon Brothers LLC, says that with its continually changing inventory, it needed an effective way for its customers to quickly locate available merchandise. "With the `killer` application in e-commerce being search functionality, SmartBargains has reached out to EasyAsk to provide its customers easy and quick access to its thousands of bargains," said Carl Rosendorf, CEO of SmartBargains. "EasyAsk`s solution will increase our conversion rates and significantly increase customer satisfaction."

The J. Jill Group, a Boston-based multi-channel women`s retailer, says it believes precise search would help increase Internet revenues while improving site performance. The web has been the fastest growing part of J. Jill, with revenue up 51% in the past year. The web now accounts for 18% of J. Jill’s sales, up from 14% a year ago.

"Retailers are fed up with losing sales to poor search,” said Bob Alperin, CEO and president of EasyAsk. “With EasyAsk, our customers are capturing revenue they would have previously lost and are seeing ROI within a matter of months."

EasyAsk says the new contracts helped make this past quarter the strongest quarter the company has experienced to date.

 

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