Solidifies NetRatings As The Global Standard In Internet Audience and Online Advertising Measurement
Milpitas, Calif.- April 9, 2002-NetRatings, Inc. (Nasdaq: NTRT), the global standard in Internet audience measurement and analysis, announced today that it has acquired substantially all of the assets of the AdRelevance online advertising expenditure measurement division of Jupiter Media Metrix (Nasdaq: JMXI) for $8.5 million.
This acquisition further extends NetRatings` leadership in online media and market research solutions by adding critical advertising measurement products to its breadth of services.
The terms of the transaction include the immediate transfer of substantially all AdRelevance assets, including the AdRelevance suite of services, talented employees, historical data, a client base of over 150 blue-chip customers and an array of patent applications, trademarks and copyrights. NetRatings will also assume certain identified liabilities. The AdRelevance product family will be sold alongside the Nielsen//NetRatings suite of audience measurement services, resulting in significant marketing and research leverage, as well as operational cost savings. Will Hodgman, the former President of the Jupiter Media Metrix Measurement Group, will join the NetRatings management team reporting directly to William Pulver, chief executive officer, NetRatings.
"By acquiring the AdRelevance product line, NetRatings has further strengthened its position as the global standard in Internet media and market research," said William Pulver. "AdRelevance is the highest quality, most user friendly, and most widely accepted advertising creative & expenditure research solution in the world, and fits perfectly into the Nielsen//NetRatings array of Internet audience measurement services."
AdRelevance, founded in 1998 and based in Seattle Washington, provides the industry leading online advertising expenditure measurement service. It specializes in the automated retrieval and delivery of online advertising data, supplying intelligence on where, when and how much competitors and potential clients are advertising on the Internet. Web publishers, ad networks, marketers, ad agencies and financial analysts use AdRelevance`s market-critical information to analyze campaigns, build competitive knowledge, develop creative, research sales prospects and analyze emerging companies.
About NetRatings, Inc.
NetRatings, Inc. (www.netratings.com) provides the global standard in Internet audience measurement and analysis. Its technology driven products and services enable customers to make informed business-critical decisions regarding their Internet media and commerce strategies. NetRatings has strategic relationships with both Nielsen Media Research, the leading source of television audience measurement and related services in the U.S. and Canada, and ACNielsen, a leading provider of market research information and analysis to the consumer products and services industries.
Safe Harbor Statement
This press release contains statements that may constitute forward-looking statements pursuant to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements are based on current expectations and assumptions and involve a number of uncertainties and risks that could cause actual results to differ materially from those currently expected. The potential risks and uncertainties include, among others:
* Risks associated with the successful integration of the acquired business and the realization of the anticipated benefits of the transaction
* Risks related to the growth of online advertising
* Risks associated with the rapidly evolving market for our products and services
* The increasingly competitive market for online advertising research services and Internet audience measurement and analytical services
Additional information about potential factors that may affect NetRatings` business and financial results is included in its annual report on Form 10K for the year ended December 31, 2001 and including, without limitation, under the captions "Management`s Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors That May Affect Our Performance." Each of these documents is on file with the SEC and is available free of charge. NetRatings does not undertake to update any forward-looking statement that may be made from time to time by it or on behalf of NetRatings.