Brookstone, Eddie Bauer, Experian Automotive, Monster & Tan Thru Suits.com Adopt Be Free`s BFAST® Affiliate & Partner Marketing Service
Marlborough, MA-April 10, 2002-Be Free, Inc. (Nasdaq: BFRE), the leading provider of cost-effective and measurable ways to attract customers and increase online sales, today announced that Brookstone, Eddie Bauer, Experian Automotive, Monster® and Tan Thru Suits.com have launched affiliate and partner marketing programs powered by Be Free. With Be Free`s BFAST® affiliate and partner marketing service, these businesses are building and managing a channel of online marketing partners to promote their products and services across the Web. These partners are compensated based on performance, resulting in a significantly lower cost of customer acquisition compared with traditional and CPM-based advertising.
"Be Free`s marketing services maximize return and eliminate waste, turning limited online marketing dollars into quality customers and sales," said Gordon Hoffstein, Chairman and CEO of Be Free, Inc. "Our customers continue to see powerful results, some driving as much as 60% of total online sales through partner marketing programs and reducing customer acquisition costs by as much as 88%."
Brookstone: Brookstone offers functional, unique and innovative gifts and a fun, hands-on shopping experience. You can get something unique for everyone at a variety of price points -- from kids, dads and moms, to co-workers and friends. Brookstone is easily accessible with over 240 stores nationwide, the Brookstone and Hard-to-Find Tools catalogs and the Brookstone web store at www.Brookstone.com. Affiliate Partners in the Brookstone Affiliate Program earn a 4% commission on all sales referred to Brookstone through affiliate links and promotions.
Eddie Bauer: Eddie Bauer is a leading international retail brand, offering casual lifestyle products for grown-ups at Eddie Bauer® and Eddie Bauer Home® stores. Eddie Bauer products are for men and women who seek versatile, classically styled, high-quality merchandise designed to meet the wide range of their apparel and home furnishing needs. The Eddie Bauer affiliate program with Be Free offers affiliate partners a commission up to 6% for each qualified sale generated for www.eddiebauer.com through the program.
Experian Automotive: AutoCheckSM by Experian Automotive (www.autocheck.com) is the largest and most comprehensive vehicle history report in the automotive industry. With access to over 16 billion records on more than 384 million vehicles, Experian Automotive operates the largest relational automotive database in the world. Each week, more than 240,000 VINs are investigated with AutoCheck vehicle history reports, protecting unsuspecting buyers from purchasing problem vehicles. AutoCheck`s exclusive major damage history provides information on millions of vehicles; a feature other history service providers do not provide. By simply entering a Vehicle Identification Number (VIN), consumers and businesses can verify the history of used car or light truck and retrieve information such as vehicle specifications, odometer problems and potential fraud. AutoCheck Affiliates can enhance their customer`s car research and buying experience and earn a commission up to 40% for each qualified sale through the Be Free Affiliate Program.
Monster: Monster is the leading global online careers site, connecting companies with the most qualified career-minded individuals and offering innovative technology and superior services that give them more control over the recruiting process. With a comprehensive career center with expert advice on job searching, interviewing, and resume building, Monster offers job seekers premium career management tools and services in one convenient location. Additionally, Monster positively impacts the time, cost, and quality associated with finding qualified candidates for companies. . Monster Affiliates can offer that same functionality and convenience on their web site and earn a commission for every job posted on Monster through their site.
TanThruSuits.com: TanThruSuits.com featuring Solar® Tan Thru® suits. These Solar® suits are constructed from a patented fabric woven with thousands of tiny pores, which allows the sun to penetrate through. This unique fabric allows the skin to "breathe" and tan through the suit, but is guaranteed not to be see-through when worn wet or dry. Complementing this product line and featured on the site as well are coordinating cover ups and unique body service™ products. Affiliates in the Tan Thru® Suits program earn a 14% commission for each sale referred through the program.
About Be Free, Inc. (Nasdaq: BFRE)
Be Free offers cost-effective and measurable ways to attract customers and increase online sales using affiliate and partner marketing programs and an automated merchandising assistant. With Be Free`s BFAST® affiliate marketing service, businesses build and manage a channel of online marketing partners to promote products and services across the Web. These partners are compensated based on performance, resulting in a significantly lower cost of customer acquisition compared with traditional and CPM-based advertising. With Be Free`s BSELECTSM service retailers convert more browsers to buyers on their web site -- learning from customer behavior and automatically serving real-time product recommendations. BSELECT gives a merchandiser insight into the right products to promote and where to promote them for the best results - increasing sales and revenue. For more information on Be Free`s products and services, visit www.befree.com.
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Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company`s current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company`s performance are contained in the company`s filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.
Be Free, Inc.