MediaRich Image Server Integrates with Commerce Server 2002 and Content Management Server to Meet the Imaging Needs of Enterprise Customers
TECH ED 2002, NEW ORLEANS, LA. ─APRIL 9, 2002─Equilibrium, a leading provider of automated imaging solutions and a majority-owned operating company of CMGI, Inc. (NASDAQ: CMGI), today announced it is working with Microsoft Corp. to integrate Equilibrium® MediaRich™ Image Server with Commerce Server 2002 and Content Management Server. The dynamic imaging integration provided to customers and partners dramatically reduces the time required to create a robust Internet presence, improving business efficiency and providing rich retail capabilities.
MediaRich is server-based imaging software that generates, updates, and delivers dynamic visual content to the Web and smart devices. By using MediaRich Image Server, companies are able to set up templates to automate image-processing tasks normally done manually by artists and technical teams. MediaRich has dynamic imaging features such as zoom, pan, colorize, resize, mix, match, 360-degree rotation, composite, font generation, and localization. MediaRich Image Server streamlines image production, reduces costs, and accelerates time-to-market.
“Microsoft is pleased to be working with Equilibrium to deliver our customers a comprehensive solution for global e-business,” said LJ Germinario, technical product manager for Commerce Server at Microsoft. “The integration of MediaRich Image Server with Commerce Server 2002 and Content Management Server will provide an extensible solution ready to meet the imaging needs of our customers.”
As an independent software vendor, Equilibrium is working with fellow Microsoft Gold Certified Partners to provide training and support for integrating MediaRich with Commerce Server 2002 and Microsoft’s solutions for Internet business. To learn more about the Equilibrium Gold Partner Program for MediaRich Image Server, please contact Ron Wood, VP of Sales and Marketing at Equilibrium at 415.453.4427 or email msib@equilibrium.com.
“We looked at alternatives for deploying images and navigational elements for our client engagements, but nothing came close to MediaRich in features, scalability and ease of integration with Commerce Server,” said Todd Ziesing, President of Terrace Consulting. “MediaRich Image Server provides a key differentiator in our solution offering.”
About Equilibrium
Founded in 1989, Equilibrium develops and markets automated imaging solutions that help increase profitability for today’s e-businesses. MediaRich Image Server is a highly scalable infrastructure solution that streamlines the production and deployment of media assets to the Web and smart devices, enabling companies to reduce image production time and expenses, while creating a more dynamic customer experience. Equilibrium is headquartered in Marin County, California and is a majority-owned operating company of CMGI, Inc. For additional information, please contact Equilibrium at 415.451.7600 or visit www.equilibrium.com.
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For More Information, Press and Analysts:
Dave Pola
Equilibrium
415.451.7711
dpola@equilibrium.com
©2002 Equilibrium Technologies, Inc. Equilibrium is a registered trademark and MediaRich Image Server is a trademark of Equilibrium Technologies, Inc. All other company, product or service names mentioned herein are the trademarks or registered trademarks of their respective owners. This release contains forward-looking statements that address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and Microsoft and the expected benefits, features, and functionality of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of third parties; Equilibrium`s growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s most recent Quarterly Report on Form 10-Q.

















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