Palm Beach Jewelry Selects Coremetrics to Enhance the Online Shopping Experience

World’s Largest Jewelry Catalog Company to Improve Web Site Navigation and Customer Satisfaction with Rich Behavioral Analysis from Coremetrics

Burlingame, CA - April 8, 2002 - Coremetrics, the leading web services provider of marketing analytics solutions, today announced that Palm Beach Jewelry (www.palmbeachjewelry.com) has selected Coremetrics to help improve the online shopping experience for millions of customers throughout the United States. The Coremetrics marketing analytics solution will enable Palm Beach Jewelry to increase online sales, improve Web site navigation, enhance the customer experience and minimize costs associated with internal data management. Palm Beach Jewelry is a subsidiary of the Seta Corporation, the largest jewelry catalog company in the world.

"This company was founded more than 40 years ago with the mission of treating every customer like a family member," said Jennifer Myers, Director of E-commerce at PalmBeachJewelry.com. "Our Web site is an important channel for our customers, and we want to make sure that they are able to easily navigate our Web site to find what they need. We selected Coremetrics because they offered a robust package that went beyond the simple mining of log files - they provide critical behavioral data that will help us improve the Web site experience for our customers."

Coremetrics provides a complete data capture, storage and decision-support system that allows companies to achieve perfect knowledge of all customer and visitor activity within the online channel. Palm Beach Jewelry will leverage the Coremetrics marketing analytics solutions to improve the online customer experience, while analyzing clickstream patterns and specific customer segments to ensure that the company’s Web site is designed to optimally serve customers. Coremetrics enables leading companies with a significant investment in the online channel to determine the lifetime value of a customer, increase sales and maximize marketing ROI.

"Strong customer relationships are critical to the success of any company - particularly in the retail world," said Scott Kauffman, President and CEO of Coremetrics. "For more than 40 years, Palm Beach Jewelry has focused on providing superior customer service, and they have selected Coremetrics to help extend this tradition of excellence to the online channel. We will work together to ensure the online shopping experience is rewarding and efficient for the millions of loyal customers who rely upon Palm Beach Jewelry for their fashion accessory needs."

About Palm Beach Jewelry

Palm Beach Jewelry is a subsidiary of the Seta Corporation, the largest jewelry catalog company in the world. Palm Beach Jewelry offers beautiful jewelry at affordable prices for millions of customer worldwide. The Palm Beach Jewelry Web site (www.palmbeachjewelry.com) is an exclusive online showcase that offers all the latest jewelry fashions. The Seta Corporation is headquartered in Boca Raton, Florida. To learn more about Palm Beach Jewelry, visit the company’s Web site at www.palmbeachjewelry.com or call 1-800-581-6573.

About Coremetrics

Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. The Coremetrics data capture, storage and decision-support system provides corporations with essential tools to increase online sales, maximize marketing ROI, and optimize site design, resulting in dramatic profitability improvements across their online initiatives. Customers include The Columbia House Company, GMAC Insurance, Hanover Direct, Nortel Networks, Sundance Catalog Company, and Wal-Mart. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company`s Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.