March 28, 2002, 12:00 AM

When searching is no longer enough

(Page 3 of 3)

More retailers are sure to be looking at the investment in and payback from search, especially as the ability to compete in multiple channels becomes more important to success, analysts say. “A critical factor is having your customer be able to find information about your products,” Manning says, “whether they are buying online or researching online and buying offline.”


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