Consumers are more likely to respond and interact with brands’ posts and ads on Friday than any other day of the week, according to ...
Into the Dustbin
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In spite of the early endorsement by such major card issuers as MBNA and Discover-and the undisclosed issuer that Orbiscom was preparing to announce this spring-the future of single-use card technology for online payment is far from certain. “The success of this kind of product,” says Michael Cottrell, senior vice president in the products group, alliance partners and strategy with Phoenix-based transaction processor Vital Processing Services, “has to do with marketing and the readiness and willingness of issuing banks to understand and endorse the program.” l