Manufacturers are spearheading CPFR initiatives, says a new study

Nearly half of consumer products manufacturers have pilots underway in Collaborative Planning, Forecasting and Replenishment initiatives, says a study just out from trade group the Grocery Manufacturers of America.

The study, based on a survey of a third of the members of the association, reports that a surprising 49% are engaged in CPFR pilots and that a majority are moving ahead with CPFR plans.

CPFR was initially thought to be an initiative that retailers would spearhead. But manufacturers are increasingly in the forefront of CPFR adoption, the survey reveals.

"It`s interesting that GMA sponsored a CPFR study, since retailers were the force behind early pilots, but manufacturers are taking an increasingly active and proactive role," said Julie Frasier, principal for consultants and researchers Industry Directions.

The study was co-sponsored by the GMA and Syncra Systems and conducted by KJR Consulting.

"We sponsored this study to gain a better understanding of how companies are improving their trading practices and if they are fully using the standards and resources available to them," said Tim Paydos, Syncra`s vice president of customer business development. "The study`s results will help us continue to develop products and services that provide real benefits to our customers and business partners."