March 19, 2002, 12:00 AM

Circuit City extends a successful e-learning agreement with DigitalThink

In the two years that Circuit City has offered online training to sales associates through DigitalThink, 90,000 employees have taken more than 1.8 million courses. Circuit City has extended its contract with DigitalThink for 3 years.

Kurt Peters

Executive Editor


In the two years since Circuit City Stores Inc. began offering online training to sales associates through DigitalThink Inc., 90,000 Circuit City employees have enrolled in more than 1.8 million DigitalThink courses, DigitalThink reports.

The rate far exceeds Circuit City`s expectations, DigitalThink said. "In the two years since our strategic partnership with DigitalThink began, we`ve collaboratively developed more than 110 online courses," said Jeffrey S. Wells, senior vice president for human resources for Circuit City Stores. "Our sales counselors find the e-learning extremely engaging. Completion rates are very high, and in the month of December alone, our sales counselors hit DigitalThink`s site more than six million times."

DigitalThink announced today that Circuit City had signed a three-year agreement to offer online training and education. It is the second extension of the contract which was signed in February 2000.

"DigitalThink e-learning is a key part of our strategy to increase sales per sales counselor, decrease turnover and increase customer satisfaction," Well said. "As we move rapidly to a learning culture, where learning equals earning, our employee satisfaction is also increasing. DigitalThink has allowed us to better arm our employees with knowledge and skills while cutting the time they spend in training by more than 50%."

DigitalThinks says that with this expansion, Circuit City is making an investment in the complete DigitalThink e-learning solution, including catalog and custom courseware, e-briefings and the DigitalThink E-Learning Platform.

DigitalThink’s customers include Charles Schwab & Co., DaimlerChrysler, Deutsche Bank, EDS, The Gallup Organization, GE Capital, KPMG Consulting, Mazda, McDonald`s, and Northwest Airlines.



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