March 14, 2002, 12:00 AM

Toys R Us grows its annual Internet sales 54%

Web sales at Toys R Us grew 54% last year to $277 million. The web now accounts for 2.5% of Toys R Us’s total revenue, up from 1.6% a year earlier.

Internet sales Toys R Us Inc. grew 54% in the past year and now account for 2.5% of Toys R Us sales, up from 1.6% the year earlier, Toys R Us reported today. Revenue at ToysRUs.com reached $277 million for the fiscal year that ended Feb. 2, the company reports, up from $180 million the year before. Total revenue at the toy chain fell 2.8% to $11.02 billion from $11.33 billion.

In the final quarter of the fiscal year, online revenue grew 24% to $174 million from $140 million the year earlier. Q4 online revenue was 3.6% of revenue vs. 2.9% a year earlier.

ToysRUs.com also narrowed its losses for the year, losing $76 million in the most recent year vs. $212 million the year earlier and $17 million in Q4 vs. $54 million a year earlier.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement