March 8, 2002, 12:00 AM

eVineyard gets a new president

EVineyard Inc., which operates wine.com, has appointed Peter S. Ekman as president and CEO. Ekman was previously an executive with the global wine, liquor and tobacco division of luxury retailer LVMH.

Kurt Peters

Executive Editor

 

EVineyard Inc., which operates wine.com, has appointed Peter S. Ekman as president and CEO. He fills the position that had been held by Larry J. Gerhard, who left the company earlier this year. The spot has been held on an interim basis by Harold E. Hughes, Jr., who will continue as a member of eVineyard’s board of directors.

The company says Ekman will be charged with developing expansion strategies. “EVineyard’s rise from last to first place in its category is a tribute to strong management and a well-designed business model,” Ekman said. “EVineyard is a very impressive organization and I look forward to my role in building an even stronger future and helping the company greatly expand the horizons of Internet retailing.”

Ekman joins eVineyard from luxury products manufacturer and seller Louis Vuitton: Moet Hennessy, where he was most recently managing director and vice president of the Global Wine, Liquor and Tobacco Division of DFS, the worldwide duty-free retailer. Prior to his responsibilities at DFS, he was vice president of sales and marketing for Moet & Hennessy Chandon Estates, North America. He also has been CFO and vice president of finance at Swedish high-tech firm ICON Medialab International and vice president of business development at Mars Inc. and Procter & Gamble in Scandinavia.

 

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