Businesses Discover "Ten Proven Strategies of Successful Online Marketers"
ARLINGTON, Mass. - March 5, 2002 - A free guide now offered by search engine optimization services firm iProspect reveals what many experienced marketers have yet to learn: Sound strategies of search engine optimization that allow companies to tap the full marketing potential of their Web sites.
Qualified marketing professionals can receive a free copy of "Ten Proven Strategies of Successful Online Marketers" by visiting http://www.iprospect.com/10strategies or by calling 1-800-522-1152.
"Ten Proven Strategies" describes how search engines provide a "fast lane" to a highly qualified, self-selecting pool of potential customers. Each day, search engines and online directories receive more than 400 million queries about products, services, and information solutions. To capture their share of this traffic, the guide recommends, marketers should employ 10 time-tested practices.
Strategy #3 warns marketers of the importance of Web site design. Elaborate graphics and technology, intended to enhance a visitor`s experience on a site, actually may prevent the visitor from finding it. In fact, 97 of the Fortune 100 companies use designs that hinder their sites` search engine visibility.
Strategy #6 demonstrates that identifying search "keywords" is no simple task. The online population is growing more diverse and complex - and so is the formation of their search engine queries, the guide says. One example: In advising a Fortune 500 manufacturer of industrial polishes and rubbing compounds, iProspect discovered that not a single visitor arrived at the client`s site by searching for "rubbing compound." Focused on their needs, rather than a product, potential customers entered queries such as "how to remove swirl marks."
"Ten Proven Strategies of Successful Online Marketers" is authored by Fredrick Marckini, founder and chief executive officer of iProspect, and considered the pioneer of search engine optimization; and Amanda Watlington, Ph.D., iProspect director of research.
About iProspect
Founded in 1996 by Fredrick Marckini, iProspect is a leading professional services firm that specializes in improving Web site visibility in major search engines and directories. The company helps large, established businesses - including those among the Fortune 1000 - increase their online market reach through consulting on search engine optimization, query language research, and search engine operation. iProspect clients include many of the most successful companies on the Web, including Sharp Electronics, the GM Card, and Medtronic. iProspect is located in Arlington, Mass., and can be reached at 781-641-5700, via e-mail at pr@iprospect.com, or on the Web at www.iprospect.com.
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Christine Fischer
MS&L;
745 Boylston St.
Boston, MA 02116
617-437-7722, ext. 2522
Fax: 617-267-9801
christine.fischer@mslpr.com
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