Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of ...
The long slow crawl to m-commerce: Can pizzas revive a comatose marketing idea?
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What will make a successful m-commerce venture
eMarketer says m-commerce will have a future if retailers can meet these consumer requirements:
- Location-based-the ability to provide location-specific information to users who can make transactions from wherever they are.
- Immediacy-providing anywhere access with the wireless device.
- Personalization-the opportunity to speak to one consumer at a time.
- Use of spare time-giving consumers a way to accomplish tasks or access information during down time.