Roger Hardy, who in February sold web-only eyewear company Coastal Contacts for $385.7 million, will consolidate OnlineShoes.com and ShoeMe.ca.
(Page 3 of 3)
What will make a successful m-commerce venture
eMarketer says m-commerce will have a future if retailers can meet these consumer requirements:
- Location-based-the ability to provide location-specific information to users who can make transactions from wherever they are.
- Immediacy-providing anywhere access with the wireless device.
- Personalization-the opportunity to speak to one consumer at a time.
- Use of spare time-giving consumers a way to accomplish tasks or access information during down time.