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Compaq is nearing the end of a test of 3-D views of merchandise at Compaq.com and getting ready to roll the merchandising technology out to 40 other products.
Compaq Computer Corp. is nearing the end of a test of 3-D views of merchandise at Compaq.com and getting ready to roll the merchandising technology out to other products, Compaq executives tell Internet Retailer.
“This is our entry point into developing a great user experience,” says Patrick Vogt, vice president for the e-business group of North America. “The customer can look at the product and get a much better understanding of it.”
The 3-D view is deep in the site now as Compaq tests the technology from Viewpoint Corp. But Vogt says Compaq expects to start highlighting the 3-D feature within two weeks. Forty products will support 3-D demos within a few months, he says.
Compaq’s web strategy is to support re-sellers and other partners so it plans to make the merchandising technology available to other sites that feature Compaq products, including alliance partners, portals with which Compaq has marketing agreements as well as corporate extranets that big customers use to buy Compaq products.