February 28, 2002, 12:00 AM

Compaq gets ready to roll out 3-D product views

Compaq is nearing the end of a test of 3-D views of merchandise at Compaq.com and getting ready to roll the merchandising technology out to 40 other products.

 

Compaq Computer Corp. is nearing the end of a test of 3-D views of merchandise at Compaq.com and getting ready to roll the merchandising technology out to other products, Compaq executives tell Internet Retailer.

“This is our entry point into developing a great user experience,” says Patrick Vogt, vice president for the e-business group of North America. “The customer can look at the product and get a much better understanding of it.”

The 3-D view is deep in the site now as Compaq tests the technology from Viewpoint Corp. But Vogt says Compaq expects to start highlighting the 3-D feature within two weeks. Forty products will support 3-D demos within a few months, he says.

Compaq’s web strategy is to support re-sellers and other partners so it plans to make the merchandising technology available to other sites that feature Compaq products, including alliance partners, portals with which Compaq has marketing agreements as well as corporate extranets that big customers use to buy Compaq products.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement