Leading Wedding Website Continues to Attract World Class Brands
LOS ANGELES, Feb. 25 -- WeddingChannel.com, the most popular wedding planning website and world`s largest bridal registry, today announced its partnership with the Pottery Barn division of Williams-Sonoma, Inc. (NYSE: WSM). Pottery Barn will join WeddingChannel.com`s exclusive group of retailers who allow their registries to be viewed and shopped at one website. Pottery Barn will sit alongside premier department stores such as Macy`s, Bloomingdale`s and Neiman-Marcus, and among leading specialty stores such as Tiffany & Co., Williams-Sonoma, and Gump`s.
"WeddingChannel.com is an invaluable resource for brides and grooms who want a convenient and high-quality registry experience," stated Laura Alber, President, Pottery Barn Brands. "We are pleased that thousands of couples and their guests will be introduced to the Pottery Barn registry through this site, and will now be able to register for every room in their homes."
Wedding guests seeking convenience and simplicity have already purchased $100 million of gifts through WeddingChannel.com, choosing from over 1,000,000 bridal registries. "If you are going to a wedding and want to buy and send a gift in five minutes, we are your best bet. Over 90% of wedding guests who search for a couple on our site find at least one registry for a couple. That means you don`t have to call the mother of the bride, or worse yet, the bride, to find out where the couple is registered," said Adam Berger, CEO of WeddingChannel.com. "Pottery Barn`s unique home furnishings drawn from time honored American traditions with their unmistakable comfort, style and quality are the perfect addition to any couple`s home and registry. Pottery Barn takes our `best of the best` offering to a whole new level further supporting our position as the only wedding website brides, grooms and guests need."
WeddingChannel.com focuses on the needs of today`s brides-to-be who are using the Internet more than any other resource to plan their weddings. With 1.5 Million unique visitors viewing 40 Million pages each month, visiting 2.3 times per week, and spending 17 minutes per visit, engaged women, have made this the leading wedding website. WeddingChannel.com is the top resource for engaged couples, ranked #1 among all wedding websites according to Nielsen Net Ratings.
"With nearly half of engaged women visiting us online and nearly 350,000 brides reading each edition of our WeddingBells magazine, we have the perfect vehicle for advertisers who want to extend their brand reach and drive sales," said Diane Hall, Publisher of WeddingBells magazine a wholly-owned subsidiary of WeddingChannel.com. "Engaged women are forming lifetime brand preferences as they begin the biggest spending cycle of their lives -- spending $19,000 on their wedding, registering for $6,000 in gifts, and spending $3,000 on a honeymoon."
WeddingChannel.com is the Internet`s number one wedding resource, offering a complete menu of wedding-related services, including personalized Web pages, planning tools, online travel planning, local business directories and the largest database of bridal fashions. Through exclusive, strategic relationships with bridal registry leaders, including Federated Department Stores, Inc., Tiffany & Co., Crate and Barrel, Neiman Marcus, Williams-Sonoma, Pottery Barn, Restoration Hardware, REI, and Gump`s, WeddingChannel.com offers couples the best selection of branded gifts to add to their registries and provides wedding guests with a convenient way to find couples` registries and purchase gifts online. WeddingChannel.com is a privately-held company whose investors include Amazon.com, Kleiner Perkins Caufield & Byers, Federated Department Stores, Inc., Goldman Sachs, MacAndrews & Forbes Holdings, Inc., idealab!, The Neiman Marcus Group, Trinity Ventures, Tiffany & Co., Advance Publications Inc., RRE Ventures, MSD Capital, Merrill Lynch, Key Media, Crate and Barrel, and Williams-Sonoma.
Karen West Levine