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PRINCETON, NJ (Feb. 22) - A leading mobile and wireless accessory solutions provider, iGo® (NASDAQ:IGOC) has redefined the way customers can search their site by incorporating Netrics ASP search service featuring LikeIt® Technology into the functionality of its website (www.igo.com). Historically, iGo`s website visitors successfully located items for approximately 50 percent of the time after conducting a general search of iGo`s inventory of accessories for PDA`s (Personal Digital Assistants), notebook computers and cellular phones. With LikeIt, iGo has significantly improved the accuracy of their catalog search.
"Searches with LikeIt are fast," comments Miya MacKenzie, iGo`s Vice President of Marketing. "Our customers can find what they want almost immediately."
iGo has built a foundation on making it simple to locate otherwise hard to find model specific accessories for cell phones, laptops and PDA`s. Therefore, it`s important the site`s search functionality allows customers to search for batteries, adapters and chargers using their device`s manufacturer name, product category and/or model number. And, as with many other e-commerce sites, MacKenzie noted that if customers didn`t find what they wanted very quickly, "They`d move to another site. Our customers tend to be high income, upwardly mobile executives. They are extremely busy, serious buyers who either find what they want or they leave the site."
LikeIt is a fast technology to get up and running, and it is also very easy to use. Customers merely have to type in what they are looking for, and LikeIt lists all entries that are similar. Now, iGo`s search results are ranked by relevancy and makes it easy to find products even when customers aren`t exactly sure what they`re looking for. This "intelligent" technology produces relevant search results even if the keyword is misspelled or phrased incorrectly (which can occur often since iGo`s accessories are sold for difficult to spell laptop, cell phone and PDA manufacturers).
Stefanos Damianakis, president and CEO of Netrics continues "LikeIt`s Proximity Phrase Recognition™ matches inexact customer queries with the right products in iGo`s catalog. This translates into a better website experience for iGo users and to increased sales for iGo."
A privately held company established in 1998, Netrics, Inc., is a pioneer and leader in the field of search technology. Netrics solutions are unmatched for providing companies and individuals with complete and accurate access to information, creating nothing less than a revolution in the field of search technology. Further information about Netrics, its products featuring LikeIt technology, or a product demonstration, can be found at www.netrics.com or by e-mailing email@example.com.
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