Companies reveal customer shopping preferences
New York, NY – February 19, 2002 – Buystream, a leading provider of Web analytics and reporting solutions, and Millard Group, Inc., leaders in the direct marketing industry, announced today that together they will provide retailers with a comprehensive view of their online channel from customer usability to behavior, attitudes and preferences.
“We deliver complementary insight into how customers interact with your online channel,” explained Lilliane LeBel, Director of Marketing Services, Millard Group. “By working with Buystream we can provide our customers with both quantitative and qualitative evaluations of the customer experience. Together we will show retailers how their customers want to shop.”
Using Millard Group interactive services and Buystream Merchant software, retailers can carry out online research, collect customer and business process data and then leverage the findings to guide Web site initiatives. User metrics enable retailers to drive more tailored sales and marketing efforts, optimize their site for shopping and ultimately improve their customers’ experience. This integration of usability testing and behavioral analysis data significantly expands the information available to click and mortar retailers.
“Together with Millard Group we provide a comprehensive process for optimizing a retail site,” said Buystream President and CEO Randy Woods. “First Buystream’s technology pinpoints problem areas on the site. Then Millard Group’s Usability Lab Assessment identifies an appropriate solution. Buystream’s system then measures the resulting change in visitor behavior. The end result is that the customer has a better online shopping experience – and the retailer generates more revenue.”
Millard Group has already helped many of its direct marketing clients determine how to better leverage their online presence through customer research. “Clients are always amazed at how much they learn just by seeing their customers try to perform various tasks on their e-commerce sites,” stated LeBel. “They forget that the customer is not as familiar with their site, and that not everything on the site is intuitive. Providing live one-on-one customer feedback coupled with specific analytics that represent the entire shopping population of a client’s web site, is a truly powerful tool,” continued LeBel.
Buystream Merchant, a leading analytic solution for e-retailers, tracks business processes that include buyer conversion, customer loyalty, visitor segmentation and marketing and merchandising functions. Merchant provides real-time metrics and analysis for activities such as online outreach, checkout, search, registration, product views and in-store promotions. Using its sophisticated analytics engine, Merchant also alerts clients to business opportunities and threats in real time. With an open database architecture and data-tag technology, Merchant allows easier integration with backend retail and CRM solutions. Merchant is the first product available with In-Page Analytics™, allowing e-retailers to view critical metrics within the context of their Website.
About Millard Group
Millard Group, Inc. is one of the nation`s leading list management and brokerage firms. Known as the industry leader for its outstanding customer service for over twenty-five years, Millard Group specializes in List Brokerage, List Management, Alternative Media, customized Marketing Services including research, and the Internet. Its reputation for developing profit-oriented partnerships with direct marketers has enabled it to work with the top catalog, publishing and fund raising clients in the US. www.millard.com
Buystream’s analytic solutions help companies manage their online and wireless business by measuring only what matters. Buystream’s solutions combine software and business consulting to analyze Key Business Events™ to deliver usable and actionable information to improve business processes and maximize results. Buystream’s differentiated products for multi-channel retailers, wireless operators and content delivery sites provide real-time metrics and analysis to understand key processes such as marketing, segmentation, customer behavior and loyalty. www.buystream.com