Federated Direct’s chief takes a new job as CEO of Limited Stores

Jeffrey Sherman, who since March 2000 has been chairman and chief executive officer of Federated Direct, the Federated Department Stores Inc.’s direct-to-customer e-commerce and catalog division, has taken a job as CEO of Limited Stores.

He will be responsible for store operations and will share marketing responsibilities with President Diane Holtz.

Responsibilities for the Fingerhut component of Federated Direct will be assumed by Federated Vice Chairman Ronald W. Tysoe. Michael Sherman, Fingerhut president, will report directly to Tysoe, and along with Steven A. Lightman, executive vice president of Fingerhut catalog operations, will maintain responsibility for Fingerhut`s ongoing operations.