TransForce Automates Content Preparation and Improves Web Site Performance for Image-Centric Web Retailer
SEATTLE, WA - February 13, 2002 - PictureIQ™ Corporation (http://www.pictureiq.com), a leading provider of data-center solutions that dynamically optimize visually rich media for delivery to any Internet or network-enabled device, today announced that DVDPlanet.com, a subsidiary of Image Entertainment, Inc. (NASDAQ: DISK) and leading licensee and distributor of DVD and VHS programming, has licensed and deployed PictureIQ TransForce server appliances. PictureIQ’s TransForce system is a critical component of this Web retailer’s Internet infrastructure designed to support a visually stimulating shopping experience of popular DVD titles.
TransForce is a server appliance system that automatically prepares images for reliable delivery via the Internet. The product converts images in real time based on the appropriate resolution, size, and file format specifications of the requesting Internet browser or network-enabled device. Images that have been optimized for delivery by TransForce facilitate dramatic improvements in Web site performance. TransForce’s automation capabilities also help reduce costs by eliminating manual production time and labor. With TransForce’s adaptable rule-set framework, customers can also easily modify the system to dynamically serve images that address more personalized attributes such as color, image size and type.
"TransForce provides a critical function by enabling us to offer engaging, rich-media content without compromising the customer experience," said Pamela Fiorentino, Vice President of Information Systems at DVD Planet. "With TransForce, DVDPlanet.com now offers a superior customer experience by performing faster due to its inclusion of optimized image content, not to mention the cost-savings we’ve realized with bandwidth and labor efficiencies."
DVDPlanet.com has made significant investments in its e-retail presence, including more than 24 months focused on improving its online customer service and fulfillment processes. Deploying TransForce in the data center further demonstrates the company’s commitment to this Internet-based venture.
"Rich-media content is clearly a competitive advantage. Yet many businesses struggle with how to take advantage of it in order to enhance an online shopping experience and broadly attract consumers accessing the Web from any computer or mobile device," said Tom Hull, President and CEO of PictureIQ Corp. "We are thrilled that DVDPlanet.com is using our technology to enhance its e-retail business."
DVDPlanet, a wholly owned subsidiary of Image Entertainment, Inc. (NASDAQ: DISK), is a leading online discount retailer of DVD programming with more in-stock titles that any of its competitors. In addition, DVDPlanet maintains a 8,000 square foot retail store in Westminster, California. To visit DVDPlanet online, please go to: http://www.DVDPlanet.com.
Founded in 1998 and based in Seattle, PictureIQ Corporation (http://www.pictureiq.com) is a leading provider of intelligent, data-center solutions that dynamically optimize visually rich media for all network-connected devices. Its scalable server appliance product line has been designed to specifically address businesses that want to take complete advantage of rich media in a network-enabled world. Solutions from PictureIQ incorporate a patented XML-based, multi-resolution imaging platform that optimizes image content in real time based on a single high-resolution image master. PictureIQ Corporation is also the only third-party company with a license to the core imaging and video technologies from Adobe Systems, Inc., creator of industry-leading products including Adobe® Photoshop® and Adobe® Premiere®.