DOWNERS GROVE, Ill., Feb 20, 2002 -- FTD.COM (Nasdaq: EFTD) achieved significant increases in sales this Valentine`s Day season (February 1 - 14, 2002), compared to the same period of the prior year, with a 23 percent increase in total orders of flowers and specialty gifts.
"FTD.COM had another great Valentine`s Day season with strong growth occurring in both our Internet and telephone orders," says Michael Soenen, president and CEO of FTD.COM. "Our brand strength, expansive product offerings, effective marketing programs and solid distribution network have contributed to the increase in sales over the prior year period. As a result of our strong performance during this Valentine`s Day season, our outlook remains positive."
While flowers remained the most popular choice among FTD.COM customers this Valentine`s Day season, the Company`s expanding specialty gift selection, including chocolates, gourmet gift baskets, candle assortments, plush toys and bath & beauty products, continued to account for a growing percentage of orders over the prior year.
FTD.COM is a leading Internet and telephone marketer of flowers and specialty gifts. FTD.COM sells directly to consumers primarily through the www.FTD.COM Web site and the 1-800-SEND-FTD telephone number. Utilizing independent FTD florists who adhere to the highest quality and service standards, FTD.COM provides same- day delivery of floral orders to nearly 100% of U.S. households. FTD.COM offers more than 1,000 unique floral arrangements and specialty gifts for holiday and everyday occasions. Additional information about FTD.COM, including investor relations, is available at the Company`s Web site, www.FTD.COM.
This press release contains various "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 regarding FTD.COM`s outlook that are based on FTD.COM`s current expectations, assumptions, estimates and projections about the Company and its industry. Investors are cautioned that actual results could differ from those anticipated by the forward-looking statements as a result of the success of FTD.COM`s and its parent`s marketing campaigns; FTD.COM`s ability to retain customers and increase average order value; competition from existing and potential new competitors; levels of discretionary consumer purchases of flowers and specialty gifts; FTD.COM`s ability to manage or reduce its level of expenses; actual growth rates for the markets in which FTD.COM competes compared with forecasted growth rates; FTD.COM`s ability to increase capacity and introduce enhancements to its Web site; the Company`s ability to integrate additional partners or acquisitions, if any are identified, and the existence of system failures. These factors, along with other potential risks and uncertainties, are discussed in FTD.COM`s reports and other documents filed with the Securities and Exchange Commission.
Lisa Witek, 630/719-6174