February 8, 2002, 12:00 AM

Wine cellars, and the wine to go in them, give a big boost to Wine.com

Adding high-ticket wine cellars to its accessories department helped Wine.com by eVineyard have a profitable holiday. The wine retailer sold 30 cellars with prices ranging from $530 to $3,250, and many purchasers also bought the wine to stock them.

 

Adding high-ticket wine cellars to its accessories department helped Wine.com by eVineyard have a profitable holiday. The revamped online wine site sold 30 cellars with prices ranging from $530 to $3,250, Brett Lauter, vice president and chief marketing officer, tells InternetRetailer.com. The price of the wine cellars, from Avanit & Haier and Transtherms, includes shipping costs and shelving.

Adding to the benefit of selling the wine storage units is the fact that buyers must then stock them--which many did at wine.com while they were buying the units. “It’s a double good deal for us when customers buy the wine to fill the cellars," Lauter says. The wine cellars hold 24 to 190 bottles.

Wine.com reported a sales increase that was 400% over its initial holiday season estimates and six times what they were the year before.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

FPO

Adrien Henni / E-Commerce

Alibaba tops e-commerce sites in Russia as well as China

AliExpress, the Alibaba site that lets international shoppers buy from Chinese merchants, leads in traffic ...

Advertisement