HometownGrocers will include scanner services in its e-commerce platform

HometownGrocers.com, which provides e-commerce platforms for supermarket chains, will include Beeline Shopper services in its offerings, the company announced today.

Beeline Shopper features personal scanners that customers use to create grocery lists and learn nutritional information about food products. It operates on the AirClic platform.

Using a Beeline Shopper handheld scanner, consumers can scan bar codes on food items, connect the scanner to their home computer and place their grocery orders. Consumers can also review alternative food recommendations based on specific health preferences and receive special offers or coupons for immediate savings on their orders.

HometownGrocers.com, which provides e-commerce capabilities as well as support functions including a call center and help desk, provides services to over 100 Hy-Vee stores and was selected as an authorized Supervalu Online Shopping vendor and is providing services to Supervalu, Nash Finch, and Spartan stores.