FOR IMMEDIATE RELEASE
LEXINGTON, MA -- January 28, 2002 -- e-Dialog, the precision e-mail marketing innovator, today announced that its fourth quarter revenues for core operations climbed 34% from the previous quarter and 31% from the fourth quarter of 2000, ending 2001 with total revenues up 67% from last year. e-Dialog steered through a turbulent economy to arrive in 2002 with a payload of new clients, important alliances, expanded technological capabilities, a Series C financing round closed in the fourth quarter, and international expansion.
e-Dialog included PBS, BBC Shop, rich media and web broadcasting company First Virtual Communications, online music company pressplay, and media company Tech Target among its new clients in the fourth quarter, swelling a roster of new business that rose steadily through 2001. A string of other clients joined through agency alliances while existing clients renewed and increased their commitment to precision e-mail marketing. e-Dialog sharpened clients` focus on return-on-investment by launching ConversionTrack, which enables seamless tracking of website conversion activity driven by e-mail campaigns. e-Dialog clients can now follow a campaign from launch to conversion with one simple online view, and understand the ROI results immediately. The company made significant new investments in infrastructure capacity to accommodate the growth in its client base. 2001 was also an important year for partnerships at e-Dialog. Harte-Hanks, Inc., the global direct marketing and interactive services company, entered into a strategic alliance with e-Dialog to use precision e-mail marketing services to fill the increasingly important role of e-mail for Harte-Hanks clients` needs. MyPoints.com began maximizing the effectiveness of its clients` e-mail campaigns by using e-Dialog`s data management services. e-Dialog also gained significant new business through alliances with such leading agencies as FCBi and Digitas.
In May, e-Dialog opened a London office to serve the growing demands for online direct marketing services in Europe. Industry veteran Simone Barratt was named to head the office, which now serves numerous FT 500 clients in the UK.
The Direct Marketing Association recently presented e-Dialog and the National Thoroughbred Racing Association (NTRA) with a prestigious ECHO Award for the e-mail campaign promoting the NTRA`s annual Breeders` Cup event.
"e-Dialog has succeeded, particularly in the second half of 2001, at accelerating through the challenges of a tough economy and posting a year of strong growth," said John Rizzi, president and chief executive officer of e-Dialog. "Our precision e-mail strategy has claimed its seat at the marketing table, paying off with measurable, highly effective return-on-investment, and often counteracting slashed budgets. We are going to continue to push the potential of this young medium to show our clients even greater results."
e-Dialog is the innovator in precision e-mail marketing services that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, and data analysis. The company`s precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class e-Dialog clients such as the NFL, Staples, Harvard Business School Publishing, Doubleday, Schering Laboratories, and many more. Investors include OneLiberty Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.e-dialog.com