January 21, 2002, 12:00 AM

Women still coming online faster than men, Nielsen reports

Women using the Internet increased 9% in December while men users increased 3%, Nielsen/NetRatings, an Internet audience measurement service, reports. Women now account for 52% of all Internet users, or 55 million. Men account for 49.8 million users.

Kurt Peters

Executive Editor

Women using the Internet increased 9% in December while men users increased 3%, Nielsen/NetRatings, an Internet audience measurement service, reports. Women now account for 52% of all Internet users, or 55 million. Men account for 49.8 million users.

However, while women make up the bulk of Internet users, men still use the Internet more than women. In December, men spent 24% more time online at home than women, averaging 11 hours, rising 17% from a year ago. By comparison, women spent 9 hours online, posting an 18% increase. Men logged onto the Internet 24% more times than women, averaging 21 sessions during the month, up 17% fro a year ago. Women accessed the Internet 17 times on average in December, up 13% from the year prior. Male surfers also viewed 40% more pages than women. On average, men viewed 801 pages, while women viewed 573.

"Men spent more time online, logged on more often, and accessed more content than women, despite being out-numbered by the female Internet population by more than 5.2 million surfers," said Dawn Brozek, senior Internet analyst, NetRatings. "Generally speaking, women shoulder a majority of the household responsibilities and therefore, face a `time poverty` at home, with less leisure time than men to spend on activities such as surfing the Internet."

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement