January 21, 2002, 12:00 AM

Women still coming online faster than men, Nielsen reports

Women using the Internet increased 9% in December while men users increased 3%, Nielsen/NetRatings, an Internet audience measurement service, reports. Women now account for 52% of all Internet users, or 55 million. Men account for 49.8 million users.

Women using the Internet increased 9% in December while men users increased 3%, Nielsen/NetRatings, an Internet audience measurement service, reports. Women now account for 52% of all Internet users, or 55 million. Men account for 49.8 million users.

However, while women make up the bulk of Internet users, men still use the Internet more than women. In December, men spent 24% more time online at home than women, averaging 11 hours, rising 17% from a year ago. By comparison, women spent 9 hours online, posting an 18% increase. Men logged onto the Internet 24% more times than women, averaging 21 sessions during the month, up 17% fro a year ago. Women accessed the Internet 17 times on average in December, up 13% from the year prior. Male surfers also viewed 40% more pages than women. On average, men viewed 801 pages, while women viewed 573.

"Men spent more time online, logged on more often, and accessed more content than women, despite being out-numbered by the female Internet population by more than 5.2 million surfers," said Dawn Brozek, senior Internet analyst, NetRatings. "Generally speaking, women shoulder a majority of the household responsibilities and therefore, face a `time poverty` at home, with less leisure time than men to spend on activities such as surfing the Internet."

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Tony DiCostanzo / B2B E-Commerce

B2B e-commerce in a B2C world

Companies that sell online to other companies can learn a lot from looking at the ...

FPO

Vebeka Guess / E-Commerce

Three online shopping trends to note this holiday season

Lessons from the 2013 holiday season point the way for effective marketing tactics in the ...

Advertisement