January 18, 2002, 12:00 AM

Jupiter’s December rankings show 10 retailers in Top 50 busiest web sites

With nearly 31 million visitors in December, Amazon had nearly three times the traffic of the next closest retail sites, Columbia House and Barnes & Noble, according to the December figures from researchers Jupiter Media Metrix.

Kurt Peters

Executive Editor

Amazon.com continues to dominate online sales, according to the December figures from researchers Jupiter Media Metrix. With nearly 31 million visitors in December, Amazon had nearly three times the traffic of the next closest retail site, music and video site ColumbiaHouse.com, which logged 11.2 million, and Barnes & Noble.com, which logged 10.4 million.

Jupiter’s top online retail and retail-related sites in December, their traffic in millions, and where they rank in Jupiter’s Top 50 web sites.
Amazon, 30.957 (7)
eBay 28.316 (8)
AmericanGreetings, 22.946 (12)
Columbia House, 11.262 (24)
BizRate.com, 10.771 (28)
Barnes & Noble, 10.437 (30)
CoolSavings.com, 9.455 (34)
Hallmark, 9 (35)
Sony Online, 8.971 (36)
BestBuy.com, 7.876 (49)

Jupiter also reported the following retail sites in its list of top gaining properties in December from November, with visitors in millions and percent growth from November to December:
BookSpan (Book of the Month Club site), 6.547, 2.477, 164.3%
Hallmark, 9.0, 5.375, 67.5%
Drugstore.com, 5.685, 4.318, 31.7%
BestBuy.com, 7.876, 6.01, 31%

A number of retail sites also appeared in the top newcomers list:
GourmetGiftMail.com, 2 million
Jewelry.com, 990,000
DeepDiscountDVD.com, 686,000
TV-Products.net, 521,000

Jupiter also reported that consumers continue to turn to the web for all sorts of services and information. For instance, 1.6 million users logged onto NoradSanta.com, the North American Aerospace Defense Command`s Santa-tracking site. Other top newcomer sites were InterviewWithGod.com and CampbellsCook.com, featuring recipes for cream of mushroom soup. "A varied and robust list of newcomer web sites signals continuing and growing demand for online services," said Charles Buchwalter, vice president, media research, Jupiter Media Metrix. "While a few of December`s new sites were reflective of the holiday-shopping season, there were a large number of new portals and search sites appealing to targeted communities."

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