January 17, 2002, 12:00 AM

Target’s traffic grows fourfold, sales, threefold

Traffic at Target Stores` web sites grew fourfold while sales increased threefold, Cathy David, general manager of Target.com and MarshallFields.com, said at the NRF Convention and Expo in New York this week.

Kurt Peters

Executive Editor

 

Traffic at Target Stores Inc.’s web site grew fourfold while sales increased threefold, Cathy David, general manager of Target.com and MarshallFields.com, said at the National Retail Federation’s Convention and Expo in New York this week. She did not reveal dollar volume.

Speaking during the Online Merchandising Strategy session Monday, David said the sites also experienced a significant change in what customers bought online. She noted that, counter in industry research, Target’s online sales of apparel grew, both in dollars and as a proportion of the sites’ sales.

Because of the breadth of products that Target offers online, David said the retailer has not standardized its online merchandising approach. “What works in one category doesn’t necessarily work across the entire site,” she said. For instance, search results and product recommendations in the toy category will differ from those in the gift category. “The shopping experience differs by category,” she said.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement