January 16, 2002, 12:00 AM

RichFX hires Bertelsmann exec as new CEO

RichFX, a provider of 3D technology for web-based retailing, has named Johann Butting, former CEO of Bertelsmann’s Digital World Services, as its chief executive officer.

New York-based RichFX Inc., a provider of 3D technology for web-based retailing, has named Johann Butting as chief executive officer. Butting joins RichFX from Bertelsmann AG where he most recently served as CEO of the media conglomerate`s subsidiary Digital World Services. The CEO spot had been held by RichFX co-founder Tal Kerret, who will become head of business development.

"Having Johann Butting join our company is a tremendous development signaling that RichFX has reached an important new level of growth,” said RichFX Chairman Chemi Peres. “In addition to being one of the world`s digital media visionaries, Johann is a proven business leader. He has a track record of success in identifying key emerging technologies, developing innovative software products with convincing customer value, and gaining adoption of these products in the entertainment and high-tech industries. Johann truly is a great fit for RichFX as we execute our company`s next stage of growth and continue to expand the boundaries of multimedia on the web."

"The Internet is currently undergoing a fundamental change from an information medium to an experience medium,” Butting said. “Consumers increasingly expect the web to provide entertaining content and look for emotionally engaging offerings. Few companies are as well positioned as RichFX to benefit from this trend.

At Bertelsmann, Butting served as CEO of the subsidiary Digital World Services, which specializes in digital rights management solutions and services.

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