Contact(s): Karen Tillman
New Application of the Oracle E-Business Suite Provides Tools to Collect, Clean and Enrich Customer Data Across an Enterprise
REDWOOD SHORES, Calif., Jan. 16, 2002 - (http://www.oracle.com/tellmemore/?1193232) Oracle Corp., the largest enterprise software vendor, introduced a new application of the Oracle E-Business Suite that will provide employees with an online enterprise-wide customer repository and management system that enables higher levels of operational efficiencies and improved customer service. Oracle Customers Online will allow companies to collect, clean and enrich customer data consolidated from disparate systems within a company. Oracle Customers Online is a key step in transforming a business into a global e-business by delivering an online centralized view of customer information to all front-line users, and providing tools for data administration that are designed to insure the quality and integrity of the customer database.
Complete Customer Data Management
After years of implementing disparate point solutions the eand the resulting multiple silos of information, companies have found it impossible to understand a customer`s complete history of transactions, interactions and relationships. Oracle Customers Online aims to help companies with the three key areas of customer data management: customer data consolidation, customer data cleanliness and customer data completeness.
Because the majority of customer data resides in disparate systems, Oracle Customers Online provides a comprehensive, configurable tool set to import and load customer data from legacy systems and other third party applications. Oracle Customers Online also provides sophisticated tools for data quality management, allowing companies to insure their customer databases are free from duplicate customer records, that can increase costs and make it impossible to have visibility into a customer`s complete history. Oracle Customers Online identifies duplicate customer records, mergers duplicate customers records and prevents the creation of additional duplicate records.
To help ensure complete customer data, Oracle Customers Online integrates with data providers, such as Dun & Bradstreet. Live feeds make it possible to create or enrich customer data real-time, without leaving the Oracle Customers Online application. In addition, users of Oracle Customers Online can compare their customer records with a data provider`s record and selectively choose the attributes from each to create a best of breed customer record.
Helps Improve Operations Across All Lines of Business
With customer information cleansed and consolidated in one place, all lines of business can access enterprise customer information allowing for reduction in data management and operating costs, deepening customer knowledge and improving line of business operations.
For example, with a single source for list generation, the marketing department can perform sophisticated customer segmentation, gaining the ability to understand and maximize the lifetime value of premium customers while reducing the costs of building lists across multiple sources. The sales organization will have access to all the history of a customer`s transactions, interactions and relationships. With an improved understanding of a customer`s complete relationship, sales reps can increase their abilityto up-sell and cross-sell and shorten the sales cycle. The service department will have all pertinent customer information in one location, reducing customer wait times and improving service. Finally, the collections department can see if a late payment may be linked to an incomplete service request, allowing them to better prioritize collection calls.
"Companies need to change the way they operate, and move towards having a comprehensive understanding of all areas of their business on a daily basis," said Mark Barrenechea, senior vice president, Applications Development, Oracle Corp. "Oracle Customers Online provides a key step in building the foundation on which companies transform into a global e-business."
Oracle E-Business Suite
The Oracle E-Business Suite is the industry`s first integrated suite of Internet business applications that automates critical business processes across both front and back office operations. The Oracle E-Business Suite can streamline every area of a business -- marketing, sales, service, contracts, order management, product design, procurement, supply chain, manufacturing, financials, projects, human resources and professional services automation. In 2001, Oracle E-Business Suite applications were implemented by more than 1,100 companies around the world.
Since its initial introduction, Oracle has delivered several releases of E-Business Suite enhancements, resulting in a mature, function-rich set of applications. Oracle E-Business Suite also offers customers an unprecedented amount of choice and flexibility when implementing business applications; its open architecture and single data model allow applications to be deployed as individual modules, business flows, or as an entire integrated suite. The Oracle E-Business Suite is offered as traditional software on CD ROMs or as an online service.
Oracle is the world`s largest enterprise software company. For more information about Oracle visit our website at www.oracle.com.
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