NEW YORK--Jan. 16, 2002--Federated Direct, the direct-to-customer division of Federated Department Stores, Inc. (NYSE: FD), announced today the appointment of Marilyn Carracino as Senior Vice President for Merchandising of Bloomingdale`s Direct.
Ms. Carracino joins Bloomingdale`s Direct from Saks Fifth Avenue where she served as Senior Vice President of Sak`s Folio and saksfifthavenue.com for the past two years.
"We are very pleased to have Marilyn join our executive team. Her expertise in fashion and understanding of the direct business will assist in enhancing the position of our luxury brand and expanding its appeal," said Dawn Robertson, President of Federated Direct. "Our enthusiasm for the direct-to-consumer market remains undiminished, and the merchandising experience and leadership Marilyn brings to the division complements our management team and capitalizes on an excellent multichannel market opportunity."
Ms. Carracino will report to Franz Weiglein, President, Bloomingdale`s Direct. According to Mr. Weiglein, "Marilyn`s background in the upscale marketplace will be enormously beneficial as she manages the overall merchandising direction and strategy of the Bloomingdale`s By Mail catalog and bloomingdales.weddingchannel.com."
Prior to her most recent role at Saks, Ms. Carracino served as their Vice President and Divisional Merchandise Manager for designer ready-to-wear and special sizes apparel and coats. She also had approximately ten years experience with Macy`s East in various merchandising leadership capacities, including Divisional Merchandise Manager for Dresses.
"The Bloomingdale`s Direct business holds a compelling and unique market position. It has shown strong momentum throughout the holiday season, maintains an unrivaled heritage and is well positioned as a strategic growth vehicle for the Bloomingdale`s brand", said Ms. Carracino, "I am delighted to join this very talented team."
About Bloomingdale`s Direct
Bloomingdale`s Direct incorporates Bloomingdale`s By Mail and bloomingdales.weddingchannel.com. Headquartered in New York City, Bloomingdale`s Direct works closely with the Bloomingdale`s department store division to strengthen the company`s multichannel approach and extend the Bloomingdale`s experience and luxury brand directly to the consumer.
About Federated Direct
Federated Direct is the direct-to-customer division of Federated Department Stores, Inc., encompassing catalog and e-commerce businesses. Headquartered in New York City, Federated Direct includes macys.com and Bloomingdale`s Direct. Working closely with the department store divisions, Federated Direct is responsible for leveraging the company`s multichannel retail strategy.
CONTACT: Federated Direct, New York
Brooke Adkins, 212/704-3381
brooke.adkins@fds.com
or
Coltrin & Associates, New York
Jared Jones, 212/221-1616
Jared_Jones@coltrin.com
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