In its second-largest acquisition, Amazon buys the company for $970 million.
RichFX helps Coach.com increase its conversion rate by 130% and expands online plans with several other companies. The 3D product allows for rich, graphic product presentations online.
RichFX Inc., a leading provider of 3D video graphics for online retailers, has signed deals to enhance Internet product presentations for several brand-name clients, including American Express Co., Coach.com, Spiegel.com, office product retailer Levenger and Havertys furniture stores. RichFX’s ZoomFX product allows online shoppers to view products in rich media and 3D graphics. Features include a pan and zoom function to view product details.
Coach.com, which tested ZoomFX, reports that its web site had a 130% increase in its conversion rate for shoppers viewing RichFX product presentations compared to standard product images. Coach now is expanding the amount of merchandise viewable using ZoomFX technology.
American Express used the RichFX technology as part of a holiday e-mail campaign in which subscribers to AmEx’s Food & Wine and T&L; Golf magazines could buy gift subscriptions. The gift subscription was presented via a graphic e-mail card using RichFX’s 3D Video Graphics Technology.
Spiegel.com plans to more than double its use of ZoomFX on its web site this year, the company says, noting that it expects the technology to help generate more cross-selling opportunities because more than one product can be viewed at the same time.
Levenger, which sells office furniture online, plans to implement the ZoomFX on its web site this spring. The company says it expects the technology to help increase sales.
Havertys plans to use RichFX’s ZoomFX technology for both its web site and its in-store kiosks that allow customers to view out-of-stock furniture in the store.