Mobile payments is such a new concept that many in the media continue to inaccurately report what happened this week between Read Now
The online luggage and bag store leverages its own experience and technology into an e-mail marketing program for handbag manufacturer Perlina.
EBags, the online seller of luggage and handbags, reached its first month of profitability in December – a plum for one of the last major pure-plays. Peter Cobb, vice president of marketing and co-founder, says the company’s holiday sales were up 30% over last holiday, while traffic was up 80%.
Driving much of that growth was eBags’ growing success in e-mail marketing, which is even getting the attention of other marketers. So now, eBags is handling e-mail campaigns for others. It’s already providing e-mail distribution services for a greeting cards manufacturer, and now it’s reaching out to the brands on its own site. It’s developing an e-mail program for handbag manufacturer Perlina, helping with content and providing the technology infrastructure for distribution. Customers will be able to click on a bag featured in e-mail they receive from Perlina to be delivered to the page on which the handbag appears on eBags’ site. Because of the direct link from the Perlina e-mails back to its own online store, eBags is providing the service to the manufacturer for free.
"Companies are telling us that they have a database of customer names but don’t really know how to communicate with them," Cobb says. "They say that the technology is not their area of expertise – but it’s something we’re very familiar with."