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Why some consumers don’t want the Net at home
Lower-income households cite cost and higher-income households cite having access at work or school as reasons for not going online at home, says Yankee Group.
According to Boston-based Yankee Group’s Technologically Advanced Family Survey, 7% of Internet users that own PCs at home choose not to access the Internet primarily due to the cost. Yankee says, however, that the reasons for not connecting online at home vary by household income. 72% of respondents from households with incomes of less than $25,000 cited that online access is too expensive. Others in that group, 12%, also cited the fact that they have online access at work or school, while 10% did not want to tie up the phone line. Not wanting the children using the web got a 6% response while 4% cited difficulty of use as a reason for not accessing the web from home.
Among respondents with household incomes of more than $75,000, the primary reason for not having online access at home, 47%, was because they have access at work or school. Expense was cited by 21% of respondents, 12% did not want to tie up phone lines, 11% cited difficulty of use and 11% cited a lack of interest in the web altogether.
The Yankee Group predicts that there will be more than 800,000 PC-owning households in the United States that do not have online access at home by 2005.