December 31, 2001, 12:00 AM

Last minute shopping = online shopping

Jupiter’s final installment of its Holiday 2001 E-Commerce Series shows a steady finish for the last week of shopping.

New York-based Jupiter Media Metrix reports that the Jupiter Media Metrix Online Shopping Index increased 57% compared to the same week last year, climbing from 31.8 million to 49.9 million unique visitors. Jupiter says this year’s final numbers should silence critics who did not think online shopping would make any retail impact. "This year, holiday shopping traffic stayed strong through the days just before Christmas," Charles Buchwalter, vice president of media research, said in a statement. "The consistent increases in holiday shopping traffic since Thanksgiving should silence any remaining skeptics." Jupiter says a surge online shopping promotions and the fact that more consumers were shopping online hoping for last-minute deals helped fuel the increases. Flowers/gifts/greeting card retailers stepped up to lead the pack for last-minute shopper activity.

 

The top-gaining site for the week ending December 23, 2001, according to their percent-growth in average daily visitors versus the previous week, was 1-800-Flowers.com, which increased 142% to 155,000 average daily visitors. The top-gaining shopping sites ranked according to their total increase in number of average daily visitors versus the previous week include: Americangreetings.com, which increased by 184,000 average daily visitors to 657,000 million; Hallmark.com, which increased by 176,000 daily visitors to 591,000; and 1-800-Flowers.com, whichc increased by 91,000 average daily visitors to 155,000.

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