December 21, 2001, 12:00 AM

November e-spending up from October, down from last year, Forrester says

Shopping on the web dropped 19% from November 2000 to November 2001, Forrester Research Inc. reported this week. Forrester’s numbers contradict Neilsen/NetRatings numbers, which reported that November online shopping grew 10% from the prior year.

Kurt Peters

Executive Editor

Shopping on the web dropped 19% from November 2000 to November 2001, Forrester Research Inc. reported this week. Forrester’s numbers contradict Neilsen/NetRatings numbers, which reported that November online shopping grew 10% from the prior year.

Forrester says that in November, consumers spent $3.765 billion in online retail buying, down from $4.656 billion in November last year. November’s spending was up 37% from October.

By comparison, Neilsen/NetRatings reported that consumer retail spending online was up 10% in November, to $2.75 billion this year from $2.55 billion in November 2000.

Yet another measure comes from comScore Networks Inc., which reports that between Nov. 5 and Dec. 2, consumers spent $3.796 billion in online retail buying, surprisingly close to Forrester’s numbers. ComScore, however, does not have comparable numbers from last year.

Including travel, Forrester reports that spending on the web fell 23% to $4.9 billion from $6.4 billion in November 2000.

The Forrester Online Retail Index is based on an online survey of 5,000 consumers during the first nine business days of the month asking them to report their online spending the previous month. The online panel is developed by Greenfield Online. The survey results for November were fielded from December 3 through December 10, 2001.

NetRatings’ data come from an online survey of 34,000 web users.

ComScore tracks the buying habits of a cross section of 1.5 million consumers who allow comScore to monitor their web activity.

 

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