December 21, 2001, 12:00 AM

Herman Miller deploys 3-D to make online furniture shopping easier

Furniture manufacturer Herman Miller is deploying 3-D technology from Viewpoint Corp. to allow shoppers at its web site to configure office furniture arrangements before ordering them.

Kurt Peters

Executive Editor

 

The development of high-tech imaging systems and more sophisticated digital imaging management is giving the furniture industry new life on the web.

Furniture manufacturer Herman Miller is deploying 3-D technology from Viewpoint Corp. to allow shoppers at its web site to configure office furniture arrangements before ordering them. La-Z-Boy, another furniture manufacturer, recently began promoting its system whereby a customer cam choose the frame and fabrics for a piece of furniture online and e-mail it to a La-Z-Boy store.

Herman Miller’s RED Plan-it configurator allows shoppers to swap out various furniture and accessory arrangements as they plan their offices online. Each new configuration also displays key data regarding the furniture`s dimensions, features and pricing so customers can then order with a single click of the mouse, Herman Miller says.

"No longer does 3D simply add a wow factor,” said Greg Clark, brand manager of Herman Miller RED. “Viewpoint`s technology truly melds form with function and makes shopping for complex products online much easier."

Herman Miller’s RED Plan-It configurator is based on Viewpoint`s flexible format photo-realistic 3D and was developed by Michigan-based DotsInMotion and Texas-based Kanati.

 

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