December 18, 2001, 12:00 AM

FUBU gives its teen and 20s audience the chance to try on clothes online

FUBU, marketer of clothing for young men and women, has deployed the My Virtual Model technology so shoppers can try on outfits before they buy.

FUBU, marketer of clothing for young men and women, has deployed the My Virtual Model technology so shoppers can try on outfits before they buy. The technology appears at FUBU’s www.Y2Gshop.com store.

Fubu also is featuring a generic model at the site so shoppers who don’t want to take the time to create their own models can see how the clothing looks on a model.

“FUBU is a major innovator and leader in the youth market – a very savvy clientele,” said Louise Guay, CEO of My Virtual Model Inc. “The people who wear FUBU expect the highest quality of service available on the Internet.”

More than 3 million models have been created using the My Virtual Model Dressing Room at the web sites of Lands’ End, Lane Bryant, Nutri/System, WeddingChannel.com, Crossing Pointe and Blair.com.

 

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