Another survey reports that U.S. consumers are taking to the web. The eSpending report released today by Goldman Sachs, Harris Interactive and Nielsen/NetRatings, is the most positive report so far of online consumer spending. It reports that shoppers spent $2.6 billion on the web during the first week of December. That rate of spending is 91% higher than the $1.4 billion spent during an average week in November, the report says. About 20% of the spending is travel-related, Harris Interactive says, meaning that the eSpending report measures online retail spending at about $2 billion that week.
Consumers spent about $1.6 billion during the comparable week last year, Harris Interactive says.
The same report said last week that online shopping had grown only 10% in November from the previous November.
"The surge in online buying this past week is a critical first sign that online spending in December will increase faster than November`s modest 10% annual growth," said Sean Kaldor, vice president of analytical services, NetRatings. "For a successful December, consumers will need to maintain these aggressive spending levels for the next two weeks."
On average, Americans spent $91 online during the week ending Dec. 7, an increase of $14 from the week prior. 20% of those surveyed made an online purchase this past week, as compared to 18% the previous week.
The eSpending survey also reported that 45% of consumers are satisfied with their online shopping experience, and another 14% are somewhat satisfied.
"The majority of shoppers are finding their online shopping experience to be quite satisfactory, with few reports of problems or failures," said Lori Iventosch-James, director of e-commerce research at Harris Interactive. "Moreover, 25% of shoppers report being more satisfied with their online holiday shopping experience this year as compared to last year. This is another sign that online shopping will continue to grow as a desirable alternative to going to the malls."
The eSpending Report by Goldman Sachs, Harris Interactive and Nielsen/NetRatings is based n a weekly national survey of 500 online shoppers randomly chosen from Harris Interactive`s multimillion- member panel of Internet users.