December 11, 2001, 12:00 AM

Online clothes fitting technology drives store traffic at Lane Bryant

Shoppers at Lane Bryant who tried online clothes fitting technology and received a coupon to use at a store generated 233% more sales in-store than users of other online coupons and a 66% higher average ticket.

Kurt Peters

Executive Editor

Charming Shoppe Inc.’s Lane Bryant stores reports that a campaign to promote the introduction of My Virtual Model Inc.’s online clothes fitting technology at LaneBryant.com created a boost in store sales.

Shoppers at Lane Bryant who tried the fitting technology at 3DME@LB at LaneBryant.com and then received a coupon to use at a store were much more likely to use the coupon than other online shoppers. They generated 233% more sales in-store than users of other online coupons and a 66% higher average ticket.

The My Virtual Model technology at LaneBryant.com allows shoppers to fit more than 3,000 outfits online. Customers who create a model receive a 10% off coupon. LaneBryant.com is not an e-commerce site, but rather a shopping site that drives traffic to the company’s 650 stores. Lane Bryant specializes in fashions for women size 14 to 28.

“We believe that the higher sales volume and higher average dollar sale are due to the simple fact that 3DME@LB enables women to try on outfits online and see exactly what will look best on them before they even enter a Lane Bryant store,” said a spokeswoman.

My Virtual Model says more than 3 million consumers have created virtual models on the web sites of Lands’ End, Lane Bryant, Nutri/System, WeddingChannel.com, Crossing Pointe, Blair and others.

 

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