December 10, 2001, 12:00 AM

C. Everett Koop to star in ShopNBC segments pitching his products

Dr. Koop LifeCare Corp. will sell dietary supplements and other health care products at ShopNBC via the Dr. Koop Healthy Living Show. ShopNBC is a shopping channel that simulcasts content on the web.

Kurt Peters

Executive Editor

 

Drkoop.com Inc.’s Dr. Koop LifeCare Corp. will sell dietary supplements and other health care products at ShopNBC via the Dr. Koop Healthy Living Show. ShopNBC is a shopping channel that simulcasts its content 24 hours a day on the web.

As part of the show, former U.S. Surgeon General Dr. C. Everett Koop will offer his views on the importance of complementary and alternative medicine as part of a person`s overall health and well being. Viewers will have the opportunity to learn about and purchase the exclusive Dr. Koop Healthy Living brand of dietary supplements

"ShopNBC has an excellent reputation of showcasing its merchandise in an entertaining shopping environment as well as providing superior customer service," said Richard Rosenblatt, CEO and co-chairman of Dr. Koop LifeCare Corp. "ShopNBC is highly regarded in their industry, and together we will use our powerful brands to target key consumers who want to purchase vitamin supplements from a trusted source."

 

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