December 5, 2001, 12:00 AM

YesMail to acquire Netcentives` e-mail marketing group

Chicago-based YesMail, a provider of e-mail marketing solutions, will buy Post Communications, the e-mail marketing subsidiary of Netcentives, YesMail announced today. With the acquisition, YesMail picks up 20 new clients.

Kurt Peters

Executive Editor

Chicago-based YesMail, a provider of e-mail marketing solutions, will buy Post Communications, the e-mail marketing subsidiary of Netcentives, YesMail announced today. With the acquisition, YesMail picks up 20 new clients.

Post Communications, a wholly-owned subsidiary of Netcentives since April 2000, includes among its clients Wegmans Food Market, Hewlett-Packard, 3Com and Countrywide Home Loans. YesMail says the acquisition will add a customer retention product to its lineup. Netcentives has been struggling financially all year.

YesMail says it intends to extend offers of employment to the bulk of Post`s 75 current employees, most of whom are in Post`s San Francisco office.

"With this acquisition, we are a stronger company that is better positioned to meet the needs of our customers, and we intend to be a real force in the explosive integrated email acquisition and retention market,” said Dave Menzel, CEO of YesMail. “Strategically, YesMail will gain significant benefit from the acquisition of a talented workforce, and expects to realize increased revenue from our combined product and service offerings, and operational efficiencies from integrating our businesses."

YesMail is a majority-owned operating company of CMGI Inc.

 

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