November 29, 2001, 12:00 AM

Sears launches two new web sites and adds features to sears.com

Capitalizing on its well known house brands, Sears Roebuck and Co. has launched craftsman.com, which sells tools, and kenmore.com, which sells appliances. Sears also has added a clearance center.

Kurt Peters

Executive Editor

Capitalizing on its well known house brands, Sears Roebuck and Co. has launched craftsman.com, which sells tools, and kenmore.com, which sells appliances. The new sites are part of Sears’ efforts to leverage its bricks-and-clicks strategies. Following a trend among online retailers, Sears also has added a clearance center.

Further changes Sears has made for the holidays, in addition to its in-store pick-up feature (Internet Retailer, Nov. 28 and July 6), include delivery to APO and FPO military addresses, a jewelry and watches category, a game section as well as expansion of wrapping paper selection from one last year to eight. Shoppers can pay $4.99 for the gift-wrapping service on most sears.com items.

Taking advantage of the hot new game trend, sears.com will give away a Microsoft Xbox to 20 shoppers per week for five weeks. The promotion started Nov. 18 with the first drawing on Dec. 4. To enter, shoppers must purchase $50 or more at sears.com or wishbook.com, Sears’s toy site. There are no limits on the number of entries shoppers can make.

Following Sears’ announcement yesterday that customers can buy products online and pick them up at local Sears’ stores, the company is doing more to accommodate orders. If an item is out of stock at a local Sears stores, sears.com will have the product shipped to the store for customer pick-up. Keeping things seamless between its channels, Sears stores get sales credit for products picked up at the store that were ordered at sears.com. In-store pick-up orders for Christmas gifts can be made until Dec. 23 at 5 p.m.

Sears says the web site has influenced about one out of 20 in-store purchases of home electronics and home office products.

Sears expects online sales to be about twice that of last year’s holiday season, which in turn were three times sales in 1999. Sears says the first Monday in December is typically the biggest shopping day for sears.com.

 

 

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