November 29, 2001, 12:00 AM

European online shopping will grow 60%, says Forrester

European online retail spending will grow 60% this holiday season over last year to €4.1 billion, projects Forrester Research. December alone will see almost 25% of all European online sales for the year.

Kurt Peters

Executive Editor

European online retail spending will grow 60% this holiday season over last year to €4.1 billion, projects Forrester Research. December alone will see almost 25% of all European online sales for the year, Forrester says. UK consumers will lead, spending €1.4 billion, accounting for almost 35% of all online spending in Europe, and marking year-on-year growth of 116%.

"Despite the general reluctance to fly, many European consumers will buy a leisure trip online this December, and travel will total €727 million. Electronics is the next strongest category, and European shoppers will spend €489 million on new PCs and other hardware, and €365 million on consumer electronics like new DVD players," said Jaap Favier, research director at Forrester.

The number of Europeans online has grown substantially this year, Forrester reports. Between January and October, 24% more Germans were online, 31% more Britons, and 35% more French. Of Europeans with two or more years’ experience on the web, 25% are online shoppers.

 

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