ATLANTA, November 28, 2001 - MediaBin Inc. today announced that Tasco Worldwide, Inc., a leading supplier of binoculars, riflescopes, telescopes, and other recreational and sport optics, has licensed the MediaBin brand asset management platform to manage and deliver marketing content to its media, wholesale and retail partners.
Tasco products are marketed through major retailers and mail order catalogs, sports and toy chains, independent specialty stores, camera shops, military exchanges and duty-free shops. To support all these different outlets, Tasco`s employees and partners access the MediaBin system directly from the company`s website to get the exact images and marketing materials they need, in any format necessary for their specific applications.
"We are giving our partners the key to a self-service online store for Tasco brand materials. This makes it easier for them to promote Tasco and our products," said Deena Forrest, communications manager of Tasco. "They can get what they need right from our website, because we have centralized all product information in our MediaBin system."
The MediaBin system benefits both Tasco and its partners. According to Tasco, its partners get more immediate service when they need to use Tasco images and marketing materials, and Tasco then receives more exposure while ensuring its message and brand identity are presented consistently. The company also will save money by eliminating the need to ship marketing material on CDs.
"Tasco is an innovative company that realizes the value of low-risk, high-impact technology solutions to promote its products in a multi-channel environment," said David Moran, MediaBin`s president and CEO. "Product companies understand the need to protect their brands as they are promoted through retailers, in catalogs, and on the Web. MediaBin gives them a way to do that while speeding the delivery of marketing campaigns and returning a significant ROI."
For more information on purchasing MediaBin software, visit http://www.mediabin.com or call 800.437.2285.
Tasco Worldwide is one of the world`s largest suppliers of quality optical products for sports, recreation and professional activities. The company`s product lines range from binoculars, spotting scopes, riflescopes, and telescopes. Consumers in more than 70 countries worldwide can select from a wide range of models. For more information, visit www.tasco.com.
MediaBin, Inc. was founded in 1987 and develops innovative, standards-based enterprise brand management solutions for Global 2000 companies. MediaBin brand asset management software enables marketing and eCommerce teams to reduce time-to-market for new products, improve customer experience and to scale their businesses by automating the cataloging, management, and deployment of marketing materials. MediaBin is a key eBusiness infrastructure component that can be integrated into corporate portals, web content management systems, product catalogs, and eCommerce platforms to manage and deliver media assets. For more information visit www.mediabin.com.
# # #
Abovo Marketing Group