SAN FRANCISCO--Nov. 28, 2001--Personify, a leading provider of e-business analytics software, and Angara, a leading provider of real-time marketing optimization applications, today announced completion of a merger and financing. The merger included new financing from investors ABS Ventures, Kleiner Perkins Caufield & Beyers, and Venture Strategy Partners. Personify CEO Barry Wright leads the combined company, which retains the name Personify.
"Analytics and optimization are a natural fit," commented Wright. "This deal makes us collectively stronger and better able to serve customer needs." Wright added, "Our customers have always demanded understanding about 100% of the visitors to their sites, not just a small percentage who purchase or register. Our customers will now have the opportunity to act on the robust information to increase the return of their investment in their e-business."
"This merger represents another milestone for Personify and demonstrates our commitment to helping customers maximize their ROI," stated Phil Black of ABS Ventures. "We are very happy to have the additional participation of co-investors Kleiner Perkins Caufield & Byers and Venture Strategy Partners. We believe that Barry and his team continue to excel in providing customers with the ability to increase their competitive advantage and profitability."
Personify customers include such premier brands as American Century, Bose Corporation, Continental Airlines, L.L. Bean, NeimanMarcus.com and Tupperware.
About Personify
For businesses focused on fulfilling the promise of a customer-driven economy, Personify provides software to maximize the effectiveness of their interactions with customers. Unlike traditional analytics software, Personify`s technology is built for the scale and complexity of Internet behavioral data, which reflects every click by every prospect and customer. As a result, companies can harness the power of their Internet behavioral data to drive marketing, CRM, and personalization initiatives, while preserving customer privacy. Founded in 1996, Personify is a privately held company based in San Francisco. For more information, call 888/2PROFIT or visit www.personify.com.
About Angara
Angara is a leading provider of marketing optimization applications, providing marketers and merchandisers with business tools they need to plan, act and analyze marketing campaigns simultaneously across multiple online channels. The Angara Marketing Optimization Suite marries the proven capabilities of traditional direct marketing with the innovative capabilities provided by the Internet to deliver quantifiable ROI improvements to online marketers.
CONTACT: Personify
Al Falcione, 415/262-9680
al.falcione@personify.com
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