November 28, 2001, 12:00 AM

A new design to make shopping easier for teen girls at Alloy.com

Alloy Inc., retailer of clothing and accessories for teen girls, has re-launched Alloy.com with improved navigation and more content.

Alloy Inc., retailer of clothing and accessories for teen girls, has re-launched Alloy.com with improved navigation and more content.

Improved navigation has eliminated some steps in bringing customers to products. For instance, to find a pair of slacks, users used to click on shop, then the girl’s category, then pants, then casual pants. Now users can go directly to pants from the shop page. The new design also lets users access their wish list without having to sign in every time they want to view it during a single session. The site also now features a Hot Pick of the Day on the home page.

Alloy says such new features as the Guys Channel with Your Next Crush, Date this Dude, He Did What?, Boy Battle and other sections are generating significant increases in visits. The site also includes expanded message boards and polls, more entertainment coverage including new TV, movie and music columns, and new columns on health and dreams.

Alloy also says it improved the My Account section to be more user friendly and easier to manage.

Next week Alloy will add the ability to sort orders by date/order number and the following week it will add a subscription management area to allow users to manage all opt-in messages.

Alloy also plans to add a View Basket feature with thumbnail product images to remind customers what they are purchasing.

 

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