November 27, 2001, 12:00 AM

BlueLight.com gets back into the flower business

Kmart Corp.’s BlueLight.com is re-launching its flower section with an expanded selection.

Kurt Peters

Executive Editor

Kmart Corp.’s BlueLight.com is re-launching its flower section with an expanded selection. BlueLight.com had offered flowers in about 30 SKUs when it launched, then dropped flowers when it transferred operation of the site to Global Sports Inc. in September.

Now, with the holidays approaching, BlueLight is re-launching the flower section with 70 SKUs and more to be added. BlueLight says its goal in the first quarter will be to allow customers to select the date and the time of their flower delivery.

Flower orders are fulfilled by FloraGift or by local florists through FloraGift.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement