CoolSavings `Mailboxes & In-Boxes` Service Allows Direct Marketers to Deliver Postal Mail to Never-Before-Available List of Active Online Shoppers
CHICAGO, Nov. 26 -- CoolSavings, Inc. (OTC Bulletin Board: CSAV) today announced the launch of its new "Mailboxes & In-Boxes" service, which will enable direct marketers for the first time to deliver postal mail to CoolSavings` online list of registered members. Because CoolSavings collects detailed demographic, behavioral and attitudinal data with each member`s permission, direct marketers will be able to select a wide variety of consumer attributes, including age, income, home ownership, shopping preferences and category interests. In addition, the new service will allow direct marketers to cost-efficiently layer their postal campaign with targeted e-mail.
"Mailboxes & In-Boxes is particularly exciting for direct marketers because it represents a file of active online shoppers that has never before been available," commented Matt Moog, president and CEO of CoolSavings. "And, with 5.8 million names already and 500,000 new subscribers each month, it`s a substantial file that is continually refreshed."
Added Moog: "The program`s additional ability to target e-mail in conjunction with postal mail provides a truly valuable capability for direct marketers. An integrated campaign of this type is a proven method for improving consumer response. Plus, given current security concerns among consumers, CoolSavings` opt-in e-mail is a simple, cost-efficient way to provide our members introduction to postal mailings from a trusted source."
Herb Torgersen, vice president of Database Services for Response Media Products, Inc., CoolSavings` postal list manager said, "We are pleased to be working with an online direct marketing leader like CoolSavings in order to offer a direct mail list of online shoppers of this size and caliber."
Mr. Torgersen went on to say, "Data points from Internet generated lists are among the most valuable in the industry because most are self-generated through registration, newsletter sign-up, order placement or sweepstakes. CoolSavings` list is particularly impressive because of the depth created through detailed category interest information."
About Response Media Products
With headquarters in Atlanta, GA, Response Media Products, Inc. has over 60 employees and is a national provider of consumer and business-to-business direct marketing services including e-commerce and promotional services to clients within the packaged goods, catalog, retail, high tech, publishing and credit/financial industries.
Launched in February 1997, CoolSavings is a comprehensive e-marketing solution that delivers targeted advertising and promotional incentives to help offline and online companies identify, acquire and retain active shoppers. The Company`s extensive e-marketing infrastructure combines multiple incentive and promotional solutions -- such as targeted coupons and e-mail, loyalty points, category newsletters, rebates, savings notices, samples, gift certificates and trial offers -- with sophisticated database technology to enable advertisers to efficiently build personal relationships with consumers. Today, with more than 16.5 million registered members and 15 million registered households,* CoolSavings is ranked the #1 coupon Web site according to the Jupiter Media Metrix September 2001 report. The Company`s advertisers include national and local brick-and-mortar retailers, online merchants, consumer packaged goods manufacturers and leading service providers.
*More than one person in a household can be registered as a CoolSavings member. CoolSavings is a registered trademark of CoolSavings, Inc.
Statements in this press release regarding CoolSavings` business which are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company`s expectations, beliefs, hopes, intentions or strategies. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, may cause CoolSavings` actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. For a discussion of some of the risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in CoolSavings` Form 10-K for the year ended December 31, 2000, filed with the SEC.
Melissa Rabin of CoolSavings, Inc.
Herb Torgersen of Response Media,Inc.