Contacts:
Caryn Brownell
Akamai Technologies, Inc.
(617) 444-4661
cbrownell@akamai.com
Paula Miller Maxfield
Nadel Phelan Inc.
(831) 439-5570 x2412
paulam@nadelphelan.com
Kirsten Bollen
TrueSpectra, Inc
(650) 356-2211
kirstenb@truespectra.com
Esprit de Corp and The Sharper Image are first customers to validate companies` joint offering
SAN MATEO, CA and CAMBRIDGE, MA - November 20, 2001 - TrueSpectra, Inc., the leading provider of Image Serving software, and Akamai Technologies, Inc. (Nasdaq: AKAM), the leading provider of secure, outsourced e-business infrastructure services and software, today announced that the companies have developed a more efficient way for customers to manage image production and publishing while simplifying their Internet infrastructure requirements. Esprit de Corp and The Sharper Image are among the first customers who have embraced the companies` complementary technologies.
To market the joint solution, TrueSpectra has become a reseller of Akamai services, including EdgeSuiteSM, an integrated suite of services for content and application delivery, content targeting, and business intelligence. Additionally, Akamai has integrated TrueSpectra`s Image Serving technology with Akamai`s edge servers, making the joint offering available on demand. As a result, joint customers can benefit from optimized delivery of rich content with the added capability of image serving for enhanced detail and clarity. The solution is particularly of value to companies with sophisticated online initiatives, such as Web marketing campaigns or product promotions, that rely on highly engaging, interactive content and uninterrupted website performance to ensure a superior end-user experience.
Worldwide retailer, Esprit de Corp, is leveraging the joint offering to enhance its online brand. Additionally, renowned specialty retailer, The Sharper Image, will benefit from the combined service.
"Sharperimage.com is an integral component of our multi-channel sales strategy," said Greg Alexander, senior vice president of information technology, The Sharper Image. "The combined Akamai-TrueSpectra solution will fulfill our need for a more efficient and scalable Internet infrastructure and will ensure that we provide the highest quality, most relevant experience for our online customers."
"As a chief provider of enterprise-class e-business services, we are continually extending the capabilities of our platform with innovative third-party solutions to deliver customers a more complete infrastructure offering," said Michael Ruffolo, executive vice president, Akamai. "This relationship enables content providers, especially those in the retail space, to maximize the delivery of high-quality, high-bandwidth images based on an end-user`s connection to the Internet."
"Our unique distributed architecture is the first image serving solution which can leverage Akamai`s distributed computing platform," said V. David Watkins, CEO of TrueSpectra. "The combination results in a powerful ROI opportunity for customers` e-business investments."
TrueSpectra Image Serving, delivered by Akamai, saves businesses time and money by eliminating manual processes for image production and publishing. Image Serving enables companies to use single source image files to generate all images, in any size, format, for any device type, on the fly. This enables businesses to replace static images with rich, interactive visual content and serve the optimum image based on factors such as connection speeds, device type or geography.
The Akamai EdgeSuite service is an integrated set of functionalities designed to reduce Internet infrastructure costs and complexities by extending the performance, scalability, and reliability benefits of content delivery across an entire Web site, including dynamic content and applications. As a foundation for Web marketing, the EdgeSuite service helps to distribute and manage the online component of an integrated marketing campaign, enabling businesses to simplify planning, deliver a quality customer experience, and effectively measure the results of a campaign.
About Akamai
Akamai is the leading provider of secure, outsourced e-business infrastructure services and software. These services and software enable companies to reduce the complexity and cost of deploying and operating a uniform Web infrastructure while ensuring unmatched performance, reliability, scalability and manageability. Akamai`s services give businesses a distinct competitive advantage and provide an unparalleled Internet experience for their customers. Akamai`s intelligent edge platform for content, streaming media, and application delivery comprises more than 13,000 servers within over 1,000 networks in 63 countries. With headquarters in Cambridge, Massachusetts, Akamai provides services to companies worldwide. For information on Delivering a Better InternetSM, visit www.akamai.com.
About TrueSpectra
TrueSpectra, Inc. is the leading provider of high-performance, server-based imaging solutions. TrueSpectra offers a more efficient way for companies to manage, publish and repurpose images from single high-resolution source files. TrueSpectra Image Serving is proven to streamline the current image publishing and maintenance processes, saving customers time and money. TrueSpectra`s technology is based on the industry standard HTTP and easily integrates with existing infrastructures with minimal training. Customers include Bloomingdale`s, Kinko`s, Nordstrom and Macy`s, among others. TrueSpectra`s strategic partners include Akamai, Webware and Oracle, as well as Web-Ready Partners: Blue Martini Software, Pantone and QRS. For additional information, please visit www.truespectra.com
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai`s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, general economic conditions, the dependence on Akamai`s Internet content delivery service and technology products, unforeseen difficulties in managing the joint offering described above, absence of widespread customer acceptance of the joint offering, a failure of Akamai`s network infrastructure, and other factors that are discussed in the Akamai`s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
Comments
Sign In to Make a Comment
Comments are moderated by Internet Retailer and can be removed.