First of Omaha Merchant Processing
Lois Paul & Partners
FOR IMMEDIATE RELEASE
PHOENIX, November 20, 2001 – First of Omaha Merchant Processing, a wholly-owned subsidiary of First National Bank of Omaha and one of the nation`s leading credit card acquirers, today announced that it will roll out Hypercom Corporation`s (NYSE: HYC) secure ICE touch screen information and transaction terminals and related value-added epic applications to merchants nationwide. Hypercom`s epic Services Division will support First of Omaha Merchant Processing in providing electronic signature and receipt capture, customized receipts with merchant logos and promotional messages, as well as on-screen platform (POS) advertising.
"This is about helping merchants increase revenues, decrease costs and improve efficiencies at the point-of-sale. That`s what these solutions do. They are generating a great deal of interest among our merchant customers, and we are pleased to make them available to merchants nationwide," said Nicholas W. Baxter, president, First of Omaha Merchant Processing.
Hypercom`s ePOS-infocommerce (epic) electronic signature and receipt capture service (ERC) creates a paperless system that securely stores and retrieves electronic receipts on demand, virtually eliminating bank chargebacks and the need for merchants to manually retrieve paper receipts. Hypercom ERC combines secure front-end signature capture with a secure back-end receipt storage and retrieval platform. Customers simply swipe their card, interact with the terminal through the intuitive touch-screen displays, and sign directly on the screen. All receipt data, including the cardholder`s signature, is electronically captured and stored on secure servers. Signature and transaction data are locked together as a single image and time-stamped for fraud prevention.
The integrated chargeback defense mechanism allows for the quick location and retrieval of the disputed transaction, which can then be sent to the appropriate party by electronic mail, fax or electronic data interchange. This process complies with MasterCard and VISA operating regulations.
Hypercom`s POS advertising service allows merchants to generate custom logos on receipts, and display and send sophisticated interactive messages and revenue-generating incentives to the customer when they are interacting with, and have their attention focused on, Hypercom`s ICE platform at the point-of-sale. Coupon choices, messages and loyalty program rewards can also be printed on to the receipts to build customer loyalty and generate incremental revenue.
"Our goal is to help merchants increase revenues and efficiency with the most secure products at the point-of-sale. That`s what we are doing with First of Omaha Merchant Processing. These are tamper resistant platforms and value-added services that can help merchants streamline operations and boost revenues at the point-of-sale," said O.B. Rawls IV, president, Hypercom North America.
About First of Omaha Merchant Processing (www. foomp.com)
First of Omaha Merchant Processing is a premier payment processor specializing in providing service to both the traditional and Internet marketing industry, as well as the traditional face to face card acceptance market. First of Omaha provides financial management and payment processing solutions for large and small retailers, restaurants, lodging merchants, petroleum marketers, associations/franchise groups and banks in both the business to consumer and business to business marketplaces. Known for superior customer service, First of Omaha specializes in providing clients the latest in card processing technologies. Through development of a diversified product line, First of Omaha has become a leader in the merchant processing industry, assisting clients in the reduction of chargebacks and fraud. First of Omaha Merchant Processing is a wholly owned subsidiary of First National Bank of Omaha and is one of the few remaining in-house bank processors. First National Bank of Omaha, founded in 1863, is the 32nd oldest nationally chartered bank in existence.
About Hypercom (www.hypercom.com)
Hypercom Corporation (NYSE: HYC) is the leading global provider of electronic payment solutions that add value at the point-of-sale for consumers, merchants and acquirers, and yield increased profitability for its customers. Hypercom`s products include secure web-enabled information and transaction platforms that work seamlessly with its networking equipment and software applications for e-commerce, m-commerce, smart cards and traditional payment applications. The company`s widely-accepted ePOS-infocommerce (epic) framework of consumer-activated, EMV-certified, touch-screen ICE (Interactive Consumer Environment) information and transaction platforms enable acquirers and merchants to decrease costs, increase revenues and improve customer retention.
Headquartered in Phoenix, Arizona, Hypercom is independently acknowledged as the leading provider of point-of-sale information and transaction platforms. Demand for Hypercom`s platforms surpassed one million units last year alone. Hypercom today maintains an installed base of more than 4 million platforms in over 100 countries, which conduct over 10 billion transactions annually.
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Hypercom is a registered trademark of Hypercom Corporation. ICE, ePOS-infocommerce and epicReceipts are trademarks of Hypercom Corporation. All other products or services mentioned in this document are trademarks, service marks, registered trademarks or registered service marks of their respective owners.
Certain matters discussed within this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although management of Hypercom believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include industry, competitive and technological changes; risks associated with international operations and foreign currency fluctuations; the composition, timing and size of orders from and shipments to major customers; inventory obsolescence; market acceptance of new products and other risks detailed from time to time in Hypercom`s SEC reports, including the company`s most recent 10K and subsequent 10Qs.