RunningShoes.com, Headsets.com Among Those Using Award-Winning Service to Enhance Marketing Efforts, Increase Customer Acquisition and Retention
SAN DIEGO, CA -- November 15, 2001 - WebSideStory, Inc. ( www.websidestory.com), the world’s leading provider of outsourced e-business intelligence services, today announced that RunningShoes.com and Headsets.com are among a growing list of online stores using HitBox Professional ( www.hitboxprofessional.com) to enhance marketing efforts and increase customer acquisition and retention. With the service, these businesses can easily monitor important customer patterns and trends in real time, including identifying where visitors come from, what paths they take through the site, and which content, products and services they prefer. HitBox Professional, winner of PC Magazine`s prestigious Editors’ Choice award for best Web site analysis service, is a completely outsourced service geared toward small and mid-sized businesses without significant IT resources to process traditional software solutions. The service requires no hardware or software investment. All the information is collected in real time and made available on demand through a convenient, graphical, online interface.
Other selected businesses using HitBox Professional to improve their online operations include:
Whole Latte Love (www.wholelattelove.com)
Officeworld.com
USAopoly (www.usaopoly.com)
Depot America (www.depot-america.com)
RunningShoes.com, a retailer of athletic footwear and apparel, uses HitBox Professional to determine how customers are entering its site.
“We have only been using HitBox Professional for three months, but we’ve already made significant changes based on the intelligence it provides,” said Jim Healey, Director of Marketing for RunningShoes.com. “We are focusing our efforts on what is most successful in driving customers to our site. Both our traffic and our sales have increased each month since we started using the service.”
Headsets.com, a specialty retailer of telephone headsets, is using HitBox Professional to determine where they should focus their advertising efforts. With the service, they have discovered which search engines and affiliates drive the most traffic to their site, so that they can allocate advertising resources effectively. They also use HitBox Professional to forecast peak traffic periods, which helps them to better manage resources in their offline call center.
“Not only does HitBox Professional help us acquire more customers, it helps us provide better service once they arrive,” said Mike Faith, President and CEO for Headsets.com.
“Most businesses operating online don’t have the time or resources to process mountains of Web server logs to obtain valuable customer information,” said Michael Marchese, director of marketing for WebSideStory. “HitBox Professional gives them all the data they need to improve operations with point-and-click simplicity.”
For more information about HitBox Professional, call 800.500.1427 or visit www.hitboxprofessional.com. Pricing starts at $24.95 per month.
About WebSideStory
Founded in 1996, WebSideStory is the world’s leading provider of outsourced e-business intelligence services. WebSideStory’s best-of-breed solutions are designed to help businesses profit from their Internet presence by providing detailed, real-time information about online visitor behavior. Each month, the company analyzes more than 20 billion page views for its clients, including Cisco Systems, PlayStation (America), Inc., Alaska Airlines, Northwest Airlines, Brooks Brothers, and many more. Within the last year, Aberdeen Group, Forrester, and META Group have all recognized WebSideStory as the market leader for outsourced Web analytics. Upside Magazine has honored WebSideStory as one of the “Hot 100” technology companies for 2001. This summer, ASPNews.com recognized the company as one of the top 20 global ASPs. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: press@websidestory.com. Web: www.websidestory.com. WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.
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